Author

Adrian Veller

Principal Analyst, AI Search Measurement

Adrian Veller leads measurement research at CitedMe. Trained as a quantitative researcher, he focuses on the statistics of generative AI outputs: how to quantify the variance of LLM responses, when single measurements mislead, and what sample sizes a brand actually needs to make defensible visibility claims. He works most often with brand and growth leaders who are tired of dashboards that change every refresh.